According to
Please register or login to see links! reports, the first time last week, Yahoo's engineers started to use Microsoft's search advertising system testing keywords, search co-operation between the two sides made an important step.
This so-called "shadow measurement method" (Shadow Test) can simulate the Yahoo advertisers to use Microsoft adCenter system,
Please register or login to see links!, the keyword advertising effect. will soon become Microsoft's adCenter and Yahoo's paid search technology sharing. The results will help determine whether a hopeful, Yahoo and Microsoft officially launched this autumn cooperation.
U.S. search market size of about 12.4 billion U.S. dollars, while Yahoo and Microsoft's share of less than one-third of the total, but enough by advertisers better return, but also for companies ,
Please register or login to see links! and shareholders can be more revenue and profits.