United States
Please register or login to see links!, Roland Berger Strategy
Consultants report released on the 19th that China has 420 million netizens, the Internet can
achieve a brand, you can destroy it, because in China, through the Internet to understand whether
it is worthwhile to buy a product the user is far more in the West.
Survey shows that the power of the network quickly a brand success can also be a serious blow to
their cause. Millions of Chinese people happy through the online chat rooms and dating sites such
networks to share the feelings of the goods and services. Auto chat site alone there are about 13
million monthly users comments.
Roland Berger, President Xiaerbuye Asia, said: "The proportion of speaking, doing purchasing
decision, the Chinese value the network more than the views of Western consumers."
The company released the "2010 China's consumer report" shows that as more and more people are
starting online, online chat where more and more become an important network of communication on
the form.
In China, about 60% of Internet users say, consumer reviews, and forums to discuss the purchasing
decisions directly affect them, while in the United States,compared to only 20%.
Internet users not only exchange of goods in the online evaluation, and began to Group buy for
more concessions, or organization to a product online and offline "protest" activities.
Decisions through an online exchange network users to the service from a range of consumer goods,
these exchanges can sometimes attract new consumers and potential customers can also discourage
the consumption of some idea.
Roland Berger Partner Alanlaike Dick said: "China Internet will bring both opportunities and
challenges. Companies need to improve product quality, while adjusting strategies. Once the
problems, can quickly destroy a brand."
The report also found that Chinese consumers more than ever, the pursuit of individuality,not
only fashionable, but also to reflect personal
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big cities. In small cities, the improvement of customer quality and even faster than the big
cities.
